One Fitty fresh is inspired by the weight loss transformation story of health and fitness guru Lonnie Fresh. After personally succeeding a 150 pound transformation naturally, he decided to create a brand that would tell a phenomenal life-changing story and inspire the many new ones to come.

What makes this brand different from others is our foundation built off of clarity, diligence, and execution of a plan. We believe one is destined for success when clear about what it is that they want, has committed to gathering resources for getting the job done, and executing a plan until goals have been met. 

Believe us, we know that you enjoy feeling good. We also know that you're at best when you feel confident and a part of something that accepts you for who you are without discrimination. We invite you to look at us as an extended version of your family. After all, we got your back because we know that you got ours.

So the next time you decide to put on your new piece of One Fitty Fresh gear again, remember to "ROCK IT WITH CONFIDENCE."